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Small Business Website Cost (2024)

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Pricing Overview:

  • The average cost of website design for small businesses is between $4,000 to $15,000.
  • The costs to create an affordable website for small businesses depend on factors such as design, functionality, and maintenance.
Covered On This Page:
  1. General Website Cost ↓
  2. Website Cost Factors ↓
  3. Website Cost Examples ↓
  4. Hire a Web Designer vs. DIY ↓
  5. Conclusion ↓

For any web design project to be successful, it is crucial to understand the website costs involved, especially for a small business owner. It may seem challenging, from purchasing a domain to hosting and designing a website. Luckily, there are three great options. Creating a site using a website builder, a self-hosted solution like WordPress, or hiring a professional web designer.

Sure, you can take the DIY route and learn how to build a website yourself. However, something to be mindful of is that your website is the first thing customers see when searching for your business online. For this reason, it may be worth investing in a professionally designed website.

how must does web design cost

Let us dive into the various costs involved in designing a website.

Cost To Build A Website

On the low end, building a website can cost around $150-$350, with an ongoing cost of $15/month. For advanced websites, the cost of hiring a web designer can range from $ 1,500 to $10,000, with an ongoing cost of $1,500/year. Remember that these costs are estimates, which might differ based on your requirements.

Website ServicesWebsite BuilderWordPressWeb Designer
Website DomainStartup Cost: $20-$70/year
Monthly Cost: $0
Startup Cost: $20-$70/year
Monthly Cost: $0
Startup Cost: $20-$70/year
Monthly Cost: $0
Website HostingStartup Cost: $0
Monthly Cost: $0
Startup Cost: $0
Monthly Cost: $1.99-$29.99
Startup Cost: $0
Monthly Cost: $49.99-$299
SSL CertificateStartup Cost: $0
Monthly Cost: $0
Startup Cost: $14.99-$199.99/year
Monthly Cost: $0
Startup Cost: $14.99-$199.99/year
Monthly Cost: $0
Website ThemeStartup Cost: $20-$150
Monthly Cost: $0
Startup Cost: $0-$200
Monthly Cost: $0
Startup Cost: $0
Monthly Cost: $0
Website PluginsStartup Cost: $0
Monthly Cost: $0-$100
Startup Cost: $49-$199/year
Monthly Cost: $0
Startup Cost: $49-$199/year
Monthly Cost: $0
Website ContentStartup Cost: $15-$250/page
Monthly Cost: $0
Startup Cost: $15-$250/page
Monthly Cost: $0
Startup Cost: $15-$250/page
Monthly Cost: $0
Search Engine Optimization (SEO)Startup Cost: $0
Monthly Cost: $500-$1,500
Startup Cost: $0
Monthly Cost: $500-$1,500
Startup Cost: $0
Monthly Cost: $100-$500
Search Engine Marketing (SEM)Startup Cost: $0
Monthly Cost: $500-1,000
Startup Cost: $0
Monthly Cost: $500-$1,000
Startup Cost: $150
Monthly Cost: $500-$5,000
General Website Cost Chart

Website Cost Factors

A few factors affect the overall cost of building a website, including software and labor. Sure, you can create a free website; however, if it is a small business website, you will require professional help. Let me break it down for you.

Types of websites

Often, the website cost will depend on the type of website. Let’s have a look at them together.

Personal Blog or Portfolio site: This type of website would work best for a hobbyist or perhaps a student. Usually, these can be made using free tools like WordPress.org or Wix and cost $0. However, the free option will most likely either be on a sub-domain or show the company’s advertisement. To set up and run a professional blog, a paid option will be required. This will cost between $2.95-$39/month.

Small Business Website: A free option would not work in this instance. You need a domain, web hosting, and a web designer for a professional online presence. Building a business website can range between $5,000-$15,000, with hiring a web designer being the biggest cost. It will also require ongoing costs, which we explain further below.

E-commerce website: Another paid option, an E-commerce site, is an online store that requires inventory tracking and payment gateways to accept payments online. Although this can be a DIY option, it could be too technical for a beginner. A basic e-commerce website can cost $40/month to $10,000/month for a more complex online store. From the top E-commerce platforms, Shopify seems to be a popular option.

Large Enterprise Website: Think Amazon or eBay. Now, these websites require a lot of resources, both financial and human. Most companies at this level hire developers to work in-house developing their websites and applications. A site like this can cost between $50,000-$250,000.

figuring out website design cost

Design and Development

Often confused, the terms design and development have separate functions regarding web design. For example, first, a web designer will put together how a website will look, like an architect who draws up the blueprints for a building. Later, a web developer will build the website, similar to a contractor who uses blueprints to create a building.

Functionality

When making a website, it is essential to plan the features and functionality it will need. Will it require a contact form, an event calendar, a membership directory, e-commerce, or a content management system (CMS)? Here, planning is critical. Drafting a road map will help you develop your website faster and within budget.

Content Creation

This is one area we have seen many future website owners overlook. Once a website is created, you’ll need to add content to it. Now you may be wondering, what is good website content. These are related text, images, and videos that represent your business. However, as tedious and mundane a task, it is just as important as building a website. Additionally, a great way to ensure this is to outsource the copywriting and image sourcing and focus on running your organization.

Search Engine Optimization

Are you scratching your head wondering what is Search Engine Optimization or SEO for short? You are not alone. You’ll be surprised how many of our new clients have never heard of it. Why would they? Most don’t have a technical or marketing background. Essentially, SEO is the process by which a website is found online on search engines like Google. Without getting too technical, SEO is used as a method to grow a website’s online traffic. SEO results take time, thus requiring a long-term commitment. Typically, this could be anywhere from six months to a year.

Domain, SSL, and Hosting

For those still wondering what is a domain name, it is like your home address but for your website. It looks like www.your-domain.com and is entered in your browser’s address bar. To get a domain name, purchase it from a domain registrar such as Namecheap or Bluehost. This can cost between $9-$20 and sometimes even be included free for a year with hosting plans when you sign up with a company like Bluehost.

What is an SSL certificate, you ask? Simply put, an SSL certificate lets visitors trust that your site is safe and secure. Additionally, Google also gives preference to secured websites, which in turn enhances the site’s rankings in search results. Although an SSL certificate can cost between $0-$249/year, most hosting companies now offer this for free with hosting plans.

Regarding hosting, this is like a home for your website. A website has to live somewhere, and this place is called a web host or web server in a data center. When you buy hosting, you rent a server space for your website files. Hosting costs can vary depending on your needs and specific plan, ranging from $5-$500/month. Some popular ones are Bluehost and WP Engine.

Website Maintenance Cost

The cost of maintaining a website will depend on the size and complexity of the site itself. Gone are the days when we could just set it and forget it. Today, many tasks are involved in ensuring a website’s security and functionality. Let’s look at some key considerations.

First and foremost, security is crucial. Lack of attention to updating themes and plugins can open your website to vulnerabilities. In other words, your website can be hacked and your data compromised. Cybersecurity statistics indicate about 30,000 websites are hacked a day and expected to cost $10 trillion of dollars by 2025.

Secondly, website performance is essential, especially when search engines penalize slow websites by dropping their spot in search results. Regular performance checks and optimization can mitigate a lot of this.

Finally, updating website content is imperative as it improves search engine visibility. Updating content regularly also keeps the site fresh while enhancing its authority.

Hiring a Web Administrator

Many organizations and small businesses don’t have the time to manage their websites. Hiring a web admin to take care of things such as updating content, themes, plugins, theme files, and minor design changes is often beneficial. This role can do a lot more, depending on what is required. For a small website, a web admin might charge $200-$500/month.

Website Cost Examples

The cost of building a website will ultimately depend on its functionality. Below is a quick price breakdown of the three most common types of websites.

Personal Blog Setup Cost

  • Domain: $2-$20/year
  • Hosting: $4.95-$14.50/month
  • Theme: $65/year
  • Web Designer: $299-$899/one-time cost

Small Business Website Cost

  • Domain: $2-$20/year
  • Hosting: $40-$100/month
  • Theme: $65/year
  • Web Designer: $1,500-$10,000/one-time cost

E-commerce Website Cost

  • Domain: $2-$20/year
  • Hosting: $39-$399/month
  • Theme: $140-$280/one-time
  • Web Designer: $500-$25,000/one-time cost
web designer working on cost assesment

Hiring a Professional Web Designer vs. DIY

Hopefully, by now, you have a pretty good understanding of what the general cost of building a website is. In this section, I’ll compare the two options: hiring a web designer and doing it yourself.

Website Cost to Hire a Professional: $500 – $15,000

Website Designer Cost for Tools & ServicesDo I Need It?PricingDetails
Maintenance PlanYes$50-$150 / monthYour web designer may offer a monthly maintenance plan, which is great since your website will need routine maintenance.
Ongoing DevelopmentYes $500-$15,000 one-time costYou will pay this price upfront to design and develop your website.
Themes / TemplatesNo $0-$65 / yearYour designer will include the theme cost in the overall website cost. Any additional ongoing theme cost will have to be paid by you.
PluginsNo $0-$150 / yearMost essential plugins with basic functionality are free, but some may require an annual payment.
Hosting / SecurityYes $49-$399 / monthWebsite security is often included in the hosting plans, and regular updates are usually included in the website maintenance plan.
Web Designer Cost Chart

This option is perfect if you are too busy to be bothered with the tech side of your operation. Maybe you’re not tech-savvy or just want to stay focused on things that matter like running your business.

It makes sense to outsource the day-to-day tech stuff and concentrate on your core business. Having said that, it comes down to whether you have the budget to hire a professional web designer.

You may have searched for phrases like “web designer near me” or “How much does a web designer cost?” without getting a clear answer. We get it!

Many people face the same issue when looking at how much it costs to build a website.

Web design pricing is all over the place. From dirt cheap to super expensive, there seems to be no clear answer.

The Good News

The good news is we have done the hard part for you. After interviewing local web designers including some of our web designers, we’ve found the costs range from $500 to $10,000, with some sites costing around $15,000.

You might be wondering why there is such a big price difference. Let me explain.

Firstly, websites that cost $500 are typically starter sites with very little work involved. These sites may only have a landing page with the company’s information and a contact form.

Now, while this is great for someone with a basic online presence, someone else might need more pages or perhaps advanced functionality. This is where the price begins to increase.

For example, if you want to have a website built with five pages, this would start at $2,500. Afterward, every extra page added would cost $100/page.

According to our research, an average small business or organization website can be around 25 pages. With a few extra customizations, this can bring the price close to $5,000.

Although this is the average, special functionality and custom coding to achieve specific results will increase the price. This can be significant depending on the scope of the project.

Pros and Cons of Hiring a Web Designer

ProsCons
Avoid wasting precious hours, days, or weeks trying to learn website building skills while focusing on your business.Creating a website from scratch will require an investment of several thousand dollars, typically ranging from $5,000 to $15,000.
Web designer will ensure that your website aligns with your brand identity, helping build trust among your customers.After the website is built, there may be ongoing maintenance costs, especially if the site requires regular updates, security patches, or additional features.
A professional web designer understands responsiveness and will ensure that your website looks great and functions well on different devices such as desktops, tablets, and smartphones.While web designers can work efficiently, the process may go over by a week or two, and tight deadlines may be hard to meet.
Web Designer Pros and Cons Chart

(DIY) The Do-It-Yourself Option: $30 – $100

DIY Cost for Tools & ServicesDo I Need It?PricingDetails
Themes / TemplatesNo $0-$65 / yearFree themes are available but limited in their functionality. Paid themes include advanced features.
PluginsNo $0-$150 / yearDepending on your needs, you’ll need to add plugins for advanced functionality.
Hosting / SecurityYes $49-$399 / monthAll websites require hosting, whether a self-hosted option or a hosted platform such as Squarespace or Wix.
DIY Website Cost Chart

Going the DIY route may be a good option if you don’t have a budget to invest in a professional website. Having said that, we would caution a small business owner against this option as it is time consuming and will end up costing more in the long run.

We often see people who try to learn how to build a website only to grow frustrated and hire a web designer in the end. To save time and cost, it might be wise to outsource web design tasks to an agency. Additionally, you may also want to check with your tax advisor to see if you can deduct website costs as a business expense.

Pros and Cons of Building A Website Yourself (DIY)

ProsCons
Save the cost of hiring a web designer by using DIY website builders. This option is perfect for anyone bootstrapping. Steep learning curve especially if you have no experience in web design or development. This may lead to a delayed online presence.
Make changes to the website without relying on a web developer.DIY using website builders can limit your website functionality and eventually lead to seeking professional help.
Have complete design freedom to create your website exactly how you like.Ongoing web maintenance will become a hassle whilst managing your business.
(DIY) Build Your Website Pros and Cons Chart

Cost To Make A Website Conclusion

While learning to build a website can be a great project, it certainly cannot be mastered over a week or two. Just like learning anything, web design will take time and effort. Take our developers for example, they have been designing websites for years. In addition to professional web development, they are constantly learning new tools and platforms.

To put it simply, you would take your car to a mechanic if it needed repairs. Imagine trying to fix it yourself. Sure, you can learn but it would take a lot of effort if you’ve never done it before. Our advice: focus on what you do best and outsource web designing to professionals.